Terry McAuliffe ran against Republican Ken Cuccinelli and libertarian Robert Sarvis for the Virginia governor’s office in November 2013, eventually winning the seat by 48% of the vote. The campaign worked closely with Bully Pulpit Interactive to implement a comprehensive digital strategy, targeting crucial Virginian demographics (in particular women) through precise and accurate segmentation of its messaging across potential voters as well as using social media to develop and mobilize a strong supporter base come Election Day.
In my capacity as one of BPI’s designers, I created a variety of digital ads as well as social graphics for the campaign’s Facebook and Twitter accounts. One highlight was a digital ad for Pandora that utilized the platform’s cutting-edge technology in voter targeting to accurately deliver voter-specific messaging—the ad was even featured on CNN! Another highlight was the development and creation of specific “Throwback Thursday” graphics that highlighted questionable comments made by Ken Cuccinelli in the past.
Below is a sampling of the work I’ve done.
some of the social graphics (plus screenshots)
example of digital ads across different devices, optimized in size and placement
the CNN-featured Pandora ad
#TBT Cuccinelli graphics (plus screenshot from Twitter’s case study about the McAuliffe campaign and Bully Pulpit Interactive)
